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A few months back I attended a seminar by The Learning Annex entitled How to build an Internet business in less than 48 hours which was by Sean Roach. And I have blogged about in the past mentioning that I have been building websites for a long time and is mostly a technical person but marketing a website is a different beast where I thought I knew it all that time just to find out I knew nothing.

I attended this before, why attend again?

As Sean Roach mentioned in his seminar, each of his seminars is unique and changes every time. So there are also some repeat students that attend his class just to learn something new. Although he said that, I did not attend his classes again since I am also a bit experienced in the business that I feel I can catch up with the latest trends without attending once more.

But I noticed in The Learning Annex catalog, the same seminar was given, the same title, Internet business in less than 48 hours. But this time, I notice the speaker was someone else, it was Adam Urbanski. So I decided to attend the seminar again. Just to check the Adam Urbanski out, I did a quick Google on his name Adam Urbanski. And Adam Urbanski seemed to really be an authority in his craft of Internet Marketing. So I decided to give it shot again and will probably get more new insights.

Getting started in Internet marketing

I have been making websites since 1996 and making money from making websites. But for this long period of time, I was not making money from a website. I know how to make them, but marketing them and making money from a website was not really my specialty.

In my part company, I had a partnerhip with a marketing and sales person, Terence Teves, a marketing major from Colegio de San Juan de Letran who has had some training also under seminars by Josiah Go at Mansmith and Fielders, Specialist in Marketing and Sales training. Me being a marketing newbie, Terence Teves has given my my initial insights on marketing and into sales as well. During our partnership company in 1999 to 2003, Terence has invested his time into Internet marketing and I could say he was pretty successful with it. As SEO was still not a buzz word that time, he was already mentioning it to me based on his research where he always praised the authors of the book Net Results: Web Marketing that Works made by US Web Corporation. That was a good book but a bit outdated as many innovative and successful Internet marketers has emerged just like Adam Urbanski.

In my past company up to today, I have interacted with a wide variety of business owners whom many of them had their own special marketing skills for their own business. And that alone was teaching me already how their marketing skills can be incorporated on the Internet as a new medium of marketing. But all i have focused on that time on how a website makes money is by selling a product.

Other ways to make money online

After attending the first seminar I had about Internet marketing by Sean Roach, I can say that me main lessons I have picked up were:

• Concentrating on a niche market. Be very specific as the broad and general market was over populated.
• You can also earn in Affiliate marketing and many companies offer this.
• Info products are great money makers especially those that solve a problem.
• Ad publishing also makes a good amount of money if done well. Since he was also part of the company Metawebs, he was also trying to sell this product as well as it works like an ad publishing, income generating machine.

Adam Urbanski’s Internet marketing seminar had the same message, but there were still a few more things I picked up that I believe I haven’t picked up in Sean Roach’s previous seminar. Although I believe Sean Roach still showed the same lessons as Adam Urbanski, they differed in what they stressed out. Sean Roach stressed on targetting specific markets, target a very specific niche market. And how it does so well in SEO as well and very specific niche markets tend to convert better.

What I saw in Adam Urbanski’s seminar

Adam Urbanski said early in the seminar that SEO is the least of his worries. This is the last thing Adam Urbanski works on. And me being an SEO addict that I even join SEO contest like the Isulong SEOph SEO contest, I was a bit surprised how much Adam Urbanski makes and what were his priority marketing strategies. Adam Urbanski always looked for promotional partners, he is a fan of the “list”, building the database of potential clients. An opt-in box was always a part of this websites, and looks for partners with a similar system and deals with them to be promotional partners. And it looks like it has been very effective. He mentioned the four main businesses he has and how his branding website does not make much money and his sales websites make more money. But when he showed is branding website sales report for the past 6 months, it has already made $95,000+. And he said that same site does not make much money.?!?! LOLz

Other methods of promotion without using SEO

Here are a few ways I have learned through experience, seminars and groups like SEOPhilippines where all seem to be effective ways of marketing your products.

• Buying Ads – Google, Yahoo and MSN offer it. Although I like Google since it’s Google Adwords seem to have a large reach targets the right people with excellent contextual ads.
• Buying Links – Text Link Ads, Backlinks.com, TextLinkBrokers and others. Although I have also heard good feedback about the others, I have been using actively Text Link Ads only and so far they have served me well in both buying text links and selling text links.
• Buying Traffic – There are many out there. But some just give you crazy traffic from click machines and are very expensive. Quality Traffic Supply seems to be able to perform better. A good price, and a large number of traffic from unique IP addresses that even just converting 10% may already mean a lot to your business. They do deliever quality traffic.

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